How to Set Up a Business Account on Instagram

Instagram business accounts provide valuable features to help grow your brand, engage with customers, and analyse your performance. Follow these official steps to set up your business account.

Prerequisites

Before you begin:

• You need an existing Instagram account or must create a new one

• Note that you can manage up to five Instagram accounts without logging in and out

  
  

Setting Up a Business Account on Instagram

1. Tap Profile or your profile picture in the bottom right to go to your profile

2. Tap Edit profile

3. Tap Switch to professional account

4. Tap Next

5. Select a category for your business and tap Switch to professional account

6. Select Business and tap Next

7. Add contact details and tap Next (or tap Don't use my contact info to skip)

8. To share logins using Accounts Centre, tap Log in to Facebook

   • This optional step connects your business account to a Facebook Page

   • Note: Only one Facebook Page can be connected to your business account

   • To skip this step, tap Skip

9. Complete the optional setup steps or tap X in the top right corner to return to your profile

   
   

Managing Your Business Information Display

To control what business information appears on your profile:

1. Go to your profile and tap Edit profile

2. Navigate to Profile display under Public business information

3. Choose whether to hide or display your category label and contact info

4. Tap Done

   
   

Converting from a Creator Account to a Business Account

If you currently have a creator account:

1. Tap Profile or your profile picture in the bottom right

2. Tap Menu in the top right

3. Tap Creator tools and controls

4. Tap Switch account type

5. Tap Switch to business account

6. Tap Switch

   
   

After switching, you can adjust display settings for your business information following the same steps outlined above.